MY ROLE
UX designer designing a responsive website for PARK IT from conception to delivery. Responsibilities include conducting interviews, paper and digital wire-framing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on designs.
PROJECT GOAL
There are many places in need of public parks. This app allows users the ability to suggest locations for new parks as well as locations for tree plantings. The goal was to develop a responsive app that will allow for user feedback.
TARGET AUDIENCE
Research for target audience include users who are avid park goers as well as individuals who are looking to transform land into public parks.
KEY CHALLENGES
Some key challenges include integrating established map systems. Users also had difficulty navigating early prototypes. These were addressed in 2 rounds of usability studies.
RESEARCH STUDY DETAILS
Usability research studies showed there needed to be improvement in the logo and menu. Adjustments were made and retested...
INITIAL DESIGN CONCEPTS
In addition to paper wireframes initial design, concepts include creating a flow chart to organize the user experience.
WIREFRAMES
Lo-fidelity wireframes were made after many paper iterations, The design focused around a movable map as the primary user function and design.
USER TESTING RESULTS
Multiple rounds of testing were conducted, The results led to a redesign of the lo-fidelity prototypes.
MOCKUPS
After synthesizing the results of the usability study a round of high-fidelity prototypes were made.
NEXT STEPS
Next steps include additional rounds of testing, expanding user functions and the profile settings. Next round of designs will allow users to interact by sending messages and sharing favorites.