BEAR BRETON GALLERY
MY ROLE
UX designer designing a website for Bear Breton Gallery from conception to delivery. Responsibilities include conducting interviews, paper and digital wire-framing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on designs.
PROJECT GOAL
Bear Breton is an internationally known gallery with collectors all over the world. For those based outside New York City, it's difficult to experience shows. This app aims to bridge that gap.
TARGET AUDIENCE
target audience include users who are art enthusiasts that live within New York City as well as those that follow the gallery from outside New York.
KEY CHALLENGES
Some key challenges include the integration of back and menu buttons as well as an interactive profile feature which allow users the ability to save work and interact with other users.
RESEARCH STUDY DETAILS
Competitive audits showed strengths and weakness of compe. Usability research studies showed there needed to be improvement in the menu bar. Additionally the initial designs were too busy. Adjustments were made and retested...
INITIAL DESIGN CONCEPTS
Inital design concepts include the testing of paper and digital wireframes.
WIREFRAMES
Lo-fidelity wireframes were made after many paper iterations, The design was inspired by the simplicity of an art gallery, allowing users to focus exclusively on the art.
USER TESTING RESULTS
Multiple rounds of testing were conducted, The results led to a redesign of the lo-fidelity prototypes.
MOCKUPS
After synthesizing the results of the usabilty study a round of high-fidelity prototypes were made.
NEXT STEPS
Next steps include additional rounds of testing, expanding user functions as well as the ability to save and share artwork with other user profiles.